Luma

A renovation company website where the finished rooms do the selling.

The brief

Luma renovates residential, commercial and hospitality property. Their best sales tool is photography of finished spaces, so the site had to get out of its way.

What we did

Almost every surface is near black, which makes the interiors the brightest thing on the page. A lit kitchen or a sunlit stairwell carries the section, not a graphic. One warm yellow handles every action on the site. Type does the structural work between images, with numbered section markers and headlines that shift weight and colour inside a single line.

What shipped

Homepage, about pages, contact and 404, plus a light brand identity. Client name and identifying details are changed under NDA.