Brand + Product
·
2026
PodMark
Branding and app design for a podcast reader
Scope
Brand + Product
Delivered
Brand, iOS app
Year
2026
About the project
A podcast app that is really a reading app.
The brief
Podcast apps are built for playback, not memory. You hear a sentence worth keeping while driving or cooking, and by the time you can write it down you have the gist and none of the words. PodMark fixes that with one gesture: share the episode from any player and it opens the transcript at the moment you were listening. Highlight it, tag it, drop it in a collection, find it six months later.
What we did
Everything after the first tap is reading, so we took our references from e-readers and highlight managers instead of podcast apps. They’ve already answered the questions that matter here: how long a line can run before the eye loses its place, what a reader needs to control before sitting with text for twenty minutes, and what a saved passage should look like when you meet it again a year later.
What shipped
The brand first, with logo animation, then the iOS app on top of it: onboarding, home and channel screens, the highlighting flow, collections and accessibility settings.
From the project
