Raddivus

An AI ad copilot for small businesses, in a category full of brands that look the same.

The brief

Raddivus connects to a Meta Ads account and gives small businesses and solopreneurs a copilot that analyzes campaigns, generates ad images and video, drafts Instagram content and makes account changes from one place. It needed to stand out in an AI market where most products look interchangeable.

What we did

The logo is a wordmark paired with an R that doubles as a character. The counter of the R is an eye, so the mark has a face and a point of view. The eye changes expression depending on context, which gives the brand a set of faces instead of one static logo. Bold type and strong colour do the rest.

What shipped

Logo and mascot system, typography, colour, posters, concept ads, merch and motion. The work is ongoing: we’re applying the brand to the product and evolving the system as the platform grows.