Brand + Product
·
2026
Youfiliate
Smart links and link monitoring for YouTube creators

Scope
Brand + Product
Delivered
Identity, 60+ screens, prototype
Year
2026
About the project
Creators lose affiliate income to links that quietly break. We designed the product that catches them.
The brief
They came to us with a name and a PRD. Every creator drops affiliate links into descriptions, bios and newsletters, then forgets them. A product gets discontinued, a retailer changes a URL, a page goes down. The link stays up, the commission stops, and nobody notices for months. A channel with a hundred videos carries hundreds of links nobody will ever check by hand.
What we did
We started with the asterisk. It marks a footnote, which is where affiliate links live, and it doubles as a junction where one line splits into many. Then we broke one arm off and turned it away from the mark. Read one way it’s a redirect. Read the other, it’s a link that snapped.
The four accent colours were named for the jobs they’d do on screen: Signal Violet for action, Verified Lime for healthy, Cloudlink for redirected, Creator Coal for broken.
The dashboard is built around one question: is my income safe? So broken links show up with their cost attached. “1,890 clicks a month going nowhere” lands immediately. A 404 code tells a creator nothing. Fixing links is the whole product, so nothing touches a description without a preview first and a rollback after.
What shipped
Full identity, a design system in light and dark, 60+ screens across desktop and mobile, and a working prototype. A year later they came back, and we grew the product with them: smart links, analytics and mobile.
From the project
















